The 999 Productions in association with 999 Fitness Club N Spa organized Miss and Mrs. Jammu Season 3 2020 at Wave Mall. Dr. Sunaini Khajuria was declared Miss Jammu 2020 while Puja Bharti and Falguni Suri finished first and second runner-up, respectively.

In Mrs. Jammu category, Surbhi Gupta bagged the top honors while Harpreet Kour and Sheevani Jamwal were first and second runner-up, respectively. Sana Dua, Femina Miss India 2017 also attended the event.