Ad-filmmaker, theatre doyen and actor Alyque Padamsee passes away at 90 -
Ad-filmmaker, theatre doyen and actor Alyque Padamsee passes away at 90
Posted 17 Nov 2018 03:21 PM

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Prominent ad filmmaker and actor Alyque Padamsee passed away on Saturday in Mumbai. He was 90. As a film actor, he was known for his role in Richard Attenborough’s film Gandhi where he played Muhammad Ali Jinnah. Padamsee was not keeping well for quite some time now.

Following the news of his death, Prime Minister Narendra Modi tweeted, “Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour: PM @narendramodi”President Ramnath Kovind took to Twitter and wrote, “Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind.”The Indian theatre personality and ad filmmaker, Padamsee was known as the Father of modern Indian advertising. He founded one of the top advertising agencies in the country, Lintas. He gave some of the iconic moments to Indian advertising like Liril’s girl in the waterfall, Hamara Bajaj, the Kamasutra couple and many others. He was conferred with Padmashri Award in 2000 and he also received Sangeet Natak Akademi Tagore Ratna in 2012.Many Bollywood celebrities including Arshad Warsi, Boman Irani, Nimrat Kaur and Atul Kasbekar among others also tweeted and expressed their grief on the death of the theatre personality.The ad guru, in an earlier interview with The Indian Express, had said, “I like theatre to reach out and hit the audience in the heart and the head. Same with advertising. You have to grab them so that their hearts and minds are involved with you.”

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