From 'Raazi' to 'Badhaai Ho': Great stories are here to stay - watsupptoday.com
From 'Raazi' to 'Badhaai Ho': Great stories are here to stay
Posted 11 Jan 2019 05:18 PM

Agencies
The production house, led by its president Priti Shahani, had two Rs 100 crore-plus superhits in six months — Raazi and Badhaai Ho. She exclaims, “We have every reason to celebrate, our films have received critical acclaim as well as commercial success, which makes it even better for us. We had high expectations from both the movies, but the final outcome was beyond our expectations.”

Earlier, the company has achieved success with the slice-of-life comedy Bareilly Ki Barfi (2017) and the courtroom drama Talvar (2015). She adds, “We’ve been fortunate to come across stories we’ve been very passionate about telling. They are unique and have been so well-received.”

Four years since its inception, the production house has had one of the best hit ratios in the industry. Moreover, their stories, rooted in culture and people, have resonated with cinegoers. Priti explains, “The tenet for us to green-light a subject is that the plot and characters should be relatable and it should be entertaining. Also, we’ve been fortunate to work with supremely-talented writers and directors, who always brought something new to the table. They have played an imperative part in our journey.”

However, she states they are not daunted by the fact that such stories haven’t been told before. Priti elaborates, “Right from Talvar, there’s no movie that we could look back and say it could be something like a film that released 15-20 years ago.” As for Badhaai Ho, she says, “This (a middle-aged woman getting pregnant) was common a few generations ago. For our grandparents, it was not an unusual occurrence. It seems uncommon today as there is a certain stigma attached to it. The feedback to the trailer was that the story is known to people either intimately in their homes or through their extended kin and friends. It’s a family entertainer and all the emotions were working.”

At the same time, the company has also given a push to talents with potential, like Ayushmann Khurrana, Rajkummar Rao, Vicky Kaushal and placed Neena Gupta and Gajraj Rao at the centre of an uncommon story. Giving credit to the directors they’ve worked with, Priti says, “They have allowed the story to dictate the talent that has come on board. In the last few years, casting directors have played an influential role. Getting exceptionally-talented actors on board is what makes the plot more relatable.”

Next on the anvil is the family adventure film Junglee, which is helmed by Hollywood director Chuck Russell (of The Mask and The Scorpion King fame). Starring Vidyut Jammwal, it releases on April 5.

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