Ford promotes safe driving with launch of Cartesy -
Ford promotes safe driving with launch of Cartesy
Posted 12 Aug 2017 12:34 PM

Choosing not to make eye contact with a person in a conversation – Would that distracted behaviour hurt feelings and disturb or offend others? If the answer is yes, we know the meaning of being courteous to others in day-to-day life.
The need of the hour is to stay being courteous to other when behind the wheel.
Continuing its efforts to promote safe driving behaviour, Ford launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on road much like our day-to-day life.
The campaign, which aims to highlight behavioural issues impacting safe driving, revealed how distracted driving is making our roads less safe.
According to results of a survey undertaken as part of the Cartesy campaign, Millennials in India are most likely to use their mobile phones while driving to make or receive a call or text (44 percent), use social media (31 percent), or take a selfie (32%).
“More people face fatalities on Indian roads because of other’s faults. Ford is committed to helping raise awareness of road safety and educating drivers on safe driving practices,” said Rahul Gautam, vice president, Marketing, Ford India.
“Phones are a great distraction normally, but behind the wheel they can be life threatening.”
Using a phone while driving slows reaction times (notably braking reaction time, but also reaction to traffic signals), makes it difficult to keep in the correct lane, and to keep the correct following distances. Sending a text message takes about 10 seconds, which is the equivalent to 280 meters on a highway when a car is going 100 kilometers per hour.
Investing in technology and programs to help reduce driver distraction Ford has developed advanced technologies that minimize distractions from mobile phones. SYNC 3, the automaker’s innovative in-car connectivity system, allows drivers to use their voice to make a call, hear a text, listen to music and activate apps – all while keeping their eyes on the road and hands on the wheel.

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