Need physical labour, not just photo-ops: PM Modi instructs ministers on sanitation campaign -
Need physical labour, not just photo-ops: PM Modi instructs ministers on sanitation campaign
Posted 15 Sep 2017 12:08 PM

The Centre has launched a nation-wide sanitation campaign that will be carried out over a fortnight, to highlight the Modi government’s campaign Swachh Bharat Mission.
The campaign, named 'Swachhta Hi Seva' (Cleanliness is Service) by Prime Minister Narendra Modi, will be launched by President Ram Nath Kovind from Ishworiganj village in Kanpur.
According to sources, Prime Minister Narendra Modi has cracked the whip, asking his Council of Ministers to perform physical labour and not just indulge in photo-ops.
Sources said PM Modi, while addressing the full Council of Ministers on Tuesday evening, asked them to do their bit whole-heartedly and participate in shramdaan. "He spoke for few minutes stressing on the need for achieving complete sanitation. The message was clear that everyone in the government should do something substantial," a source told TOI.
The initiative, which is being coordinated by the Ministry of Drinking water and sanitation, will include 'Sharamdaan' or voluntary work and will focus on mass mobilisation and reinforce 'jan andolan' for sanitation to contribute to Mahatma Gandhi's dream of a clean India.
"Sanitation is linked to various sectors. From Health to giving security and dignity to women, sanitation also affects a country economically. According to UNICEF good sanitation can save Rs 50000 per year per family," Parmeshwaran Iyer, Secretary, Ministry of Drinking water and Sanitation told reporters.
The Ministry has made elaborate plans along with the state governments to reach out to poor and marginalised and provide them with sustainable sanitation services. The government has identified special dates during the campaign period.
17th September has been reserved for the voluntary work and cleanliness and construction of toilets.

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