Agencies

The brand has been co-created by Scentials Beauty Care and Wellness, co-founded by former tennis professional Mahesh Bhupathi.The Frsh sanitisers are 72% alcohol-based and available on its official website

Bollywood actor Salman Khan has announced the launch of his personal care and grooming brand Frsh. The brand has been co-created by Scentials Beauty Care and Wellness Pvt. Ltd, a beauty brand co-founded by former tennis professional Mahesh Bhupathi.

In a IGTV video posted on his Instagram handle, Khan said "Currently, sanitisers are the need of the hour.

These products are of good quality and priced well. The brand will launch deodorant, body wipes and perfumes in the future."

The Frsh sanitisers, which are 72% alcohol-based, are available on its official website, and will be later available at stores, said Khan.

A 100 ml bottle of sanitiser has been priced ₹50 and 500 ml bottle ₹250. Combo sets are available with discounts ranging from 10% to 20%.