Tesla had generated an enormous buzz in November of 2019 when it had taken the covers off of the Cybertruck, its electric pick-up which claimed to have unparalleled capabilities and an electric heart. It was touted as a vehicle with the performance credentials of a sports car and the towing might of a pickup. Its rather unconventional design divided opinions right at the center but there was just no stopping all the talks, claims, discussions and debates. True, the Cybertruck was like nothing else seen before and CEO Elon Musk is aware that Tesla may be in uncharted territory with it and at the end, it could make for gold or glub. In a recent interview, he admitted that there was no market research that backed the Cybertruck but in case it failed to have its intended impact, he has a back up plan in place.

According to the interview published in Automotive News, Musk reportedly touched upon the thought process that went into the Cybertruck. "We just made a car we thought was awesome and looks super weird. I just wanted to make a futuristic battle tank � something that looks like it could come out of Blade Runner or Aliens or something like that but was also highly functional," he said.

Asked about what would happen if the vehicle becomes a flop, Musk reportedly said that a more conventional truck would be the next step. "There's lots of normal trucks out there that look pretty much the same; you can hardly tell the difference. And sure, we could just do some copycat truck; that's easy. So that's our fallback strategy."