05-09-2020

Ahead of IPL 2020, several teams have been announcing brand deals and endorsements for the much-awaited tournament. Now, Chennai Super Kings (CSK) have also taken to social media to disclose that popular drinks brand Boost will be the team�s official stamina partner for IPL 2020. Sharing the announcement, CSK posted a short clip, while writing that "Boost is the secret of their energy".

Notably, Boost has a long history of being endorsed by cricketers. The most famous cricketer-Boost relationship undoubtedly involves Sachin Tendulkar. During the peak of his career, the Master Blaster appeared in several advertisements for Boost, with one of the brand�s famous taglines from those times being the iconic �Boost is the secret of my energy�. Sachin Tendulkar first started endorsing Boost in 1991 and over the years became synonymous with the brand; his association with it lasting almost two decades.