Maruti launches subscription model in Pune, Hyderabad in partnership with ORIX Auto - watsupptoday.com
Maruti launches subscription model in Pune, Hyderabad in partnership with ORIX Auto
Posted 20 Oct 2020 03:08 PM

20-10-2020

The country's largest carmaker Maruti Suzuki India (MSI) on Tuesday said it has launched vehicle subscription programme for individual customers in Hyderabad and Pune in partnership with ORIX Auto Infrastructure Services. Under this initiative with ORIX Auto Infrastructure Services India, a subsidiary of Japan's ORIX Corporation, Maruti Suzuki Subscribe allows a customer to use a brand new car without actually owning it by paying an all-inclusive monthly fee that covers maintenance and insurance for the complete tenure, MSI said in a statement.

The auto major has already launched the initiative in Delhi-NCR and Bengaluru.The company's subscription programme offers the customers a wide range of new cars - Swift, Dzire, Vitara Brezza and Ertiga from Arena dealerships and Baleno, Ciaz and XL6 from Nexa outlets, MSI said.

The company is overwhelmed with customer response in the first few weeks of pilot launch and received over 5,000 enquiries, he added.

"Progressively, we aim to offer Maruti Suzuki Subscribe in 40-60 cities in the next 2-3 years," Srivastava noted.

Maruti Suzuki Subscribe with private registration in the name of the subscriber comes with subscription tenure options of 24, 36 and 48 months, as per customer's choice.

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