19-09-2020


Days after the war of words between actress Urmila Matondkar and Kangana Ranaut took an ugly turn, some so-called �liberals� took to Twitter on Friday to attack the Indian milk brand Amul over a 1995 advertisement.

The ad, created 25 years ago, was dedicated to actress Urmila Matondkar for her performance in the movie �Rangeela�. The illustration depicted the actress in the iconic red dress and reminded the audience of her role as a child actress in the movie �Masoom� (1983). As such, the ad was accompanied by the caption �Not Masoom Anymore? Rangeela Makkhan.�

It is notable here that Urmila, as a child artist, had played the endearing role of a little girl in the acclaimed movie �Masoom� in 1983.

After that, though she had appeared in a Hindi movie named Narasimha as an adult, the 1995 movie Rangeela by Ram Gopal Verma was a big success and Urmila had become a household name for the glamorous role.

The 1995 Amul poster was alluding to Urmila�s journey from �Masoom� to �Rangeela�.

However, liberals jumped the gun, assuming the advertisement to be a recent �jibe� on Urmila Matondkar based on the �soft-porn actress� comment of Kangana Ranaut. �Journalist� Swati Chaturvedi wrote, �Am sorry Amul, this is absolutely disgusting. When did you join the IT cell.� On being pointed out by director Anurag Kashyap that the illustration was old, she was quick to delete her tweet without tendering an apology.