Maruti Suzuki Alto completes two decades, sells over 40 lakh units since debut - watsupptoday.com
Maruti Suzuki Alto completes two decades, sells over 40 lakh units since debut
Posted 13 Oct 2020 03:08 PM

13-10-2020

Maruti Suzuki India Limited (MSIL) announced on Tuesday that its entry-level model Alto has completed 20 years selling over 40 lakh units since launch.

According to MSIL, the country�s largest carmaker, the winning propositions for Alto are its unique blend of compact and captivating design, easy manoeuvrability, high fuel-efficiency, upgraded safety, comfort features and the low cost of acquisition. Launched in 2000, Alto reached 10-lakh sales mark by 2008 and 20 lakh in 2012 followed by 30 lakhs in 2016. In August 2020, Alto crossed the 40 lakh sales figure.

Shashank Srivastava, executive director - marketing and sales, MSIL, said, �Alto, over the past two decades has changed the way India commutes. It has ranked as the No.1 selling car in the past 16 years and continues to win hearts and surprise Indian car buyers with its exciting value proposition. Alto, today, resonates with over 40 lakh delighted customers thanks to its magnetic brand positioning. Alto has strengthened its appeal with every upgrade and has become the preferred choice for the first-time buyers.�

�We�ve seen that nearly 76% of the Alto customers have selected it as their first car in 2019-20, which has further increased to 84% for the current year. Today brand Alto is aptly positioned as �Desh Ki Shaan�, as it instils a strong emotion of pride amongst its 40-lakh customer base, a feat unmatched by any other car in India,� he said.

Leave a comment: (Your email will not be published)